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NEW! Lead Generation Services

Our new lead generation services enable you to take our data further. Now we can also make it perform to its full potential by using it to create solid, qualified leads for you.

Lead Generation Services

We’ve designed and built our new lead generation services specifically for large technology companies and therefore it perfectly mirrors our data and its target market.

Think of it as the logical follow-on from our data, it’s the conduit between buying data and generating sales. Our innovative lead generation team adopts a strategic and focused approach based on a proven methodology to deliver qualified leads based on your pre-defined customer type.

i4b Lead Generation

Customised Data Repository

We build, maintain, and grow data lists for you based on your pre-defined ideal customer type. 

Pipeline Management

We identify your key prospects and decision makers then provide a range of targeted marketing communications to them to support awareness, evaluation and conversion through the sales funnel such as:

Content Syndication – Content Creation – Emailers – Webinars 

Research and Nurture

We monitor and evaluate all prospects until the point where they are ready for your sales team to make contact.

CRM Integration

We can integrate your data directly into your CRM providing your team with instant access to the latest information.

‘Red Carpet’ Handover

We “red carpet” any new leads or projects to ensure your sales team pick up new opportunities quickly.

Other Services

  • Engage with your prospects of interest
  • Track your companies of interest
  • Nurture your key contacts
  • Customised Data Repository

     

    The more accurate and relevant your data, the better your marketing results will be. We build, maintain, and grow data lists for you based on your pre-defined ideal customer type. This allows us to target exactly the right people at the right time.

    We do this by aggregating multiple data feeds through our network and our research and nurture team tele-verify key intelligence. We will capture key contacts within your “Ideal customer type” and provide phone numbers and email addresses of key decision makers. This enables us to target exactly the right people at the right time to keep you a step ahead of the competition with outreach campaigns.

    Pipeline Management

    We use numerous sources to identify key prospects and decision makers including website traffic, online sources where people of interest visit, and trade press sources. We also follow and monitor relevant social media profiles so we know what’s happening in your marketplace, and with key contacts. We use this to develop the rest of the sales funnel and the marketing strategy.

    We manage every stage of a prospect lifecycle from top, to middle, to bottom of the funnel.

    Awareness

    Awareness

    We make prospects aware of your offering through the use of tools such as:

  • Content Syndication
  • Content Creation
  • Blogs
  • Infographics
  • Webinar Registration
  • Email Creative
  • Email Execution
  • Social Media Podcasts
  • Evaluation

    Evaluation

    Then we help them evaluate your offering with content such as:

  • Downloads
  • Educational Resources
  • Webinars
  • Conversion

    Conversion

    Then we help them convert prospects into warm leads ready for your sales team to close. We do this by providing:

  • Product Information
  • Demonstrations
  • Events
  • or any other method that fits your products and services
  • i4b Researcher

    Lead Profiling

    Throughout this entire process, our research team will be making regular telephone calls to validate the information and gather more data. The technical team will monitor and evaluate all current prospects until the point where they are ready for your sales team to make contact.

    We can also offer bespoke research strategies and use AI to complement our people and the core data that they’re gathering.

    CRM Integration

    We become an extension of your marketing team and to make the relationship as slick and seamless as possible we can integrate your data directly into your CRM providing your team with instant access to the latest information.

    As well as accessing your campaign information directly within your CRM instance, you can quickly see how many leads have been added and updated since your last visit, meaning you don’t miss a thing.

    You can also make searches and access insight reports directly from your dashboard, saving you time and effort. In the event that CRM systems functionality prevents detailed reporting, I4business will produce tailored reports.

    CRM Integration

    ‘Red Carpet’ Handover

    We “red carpet” any new leads or projects across via email and a telephone call so the customer experience is positive and to ensure your sales team pick up new opportunities quickly.

    i4business Red Carpet Handover

    Other Services

    Aside from this primary process we can also provide the following as part of our lead generation service.

    Tailored engagement with your prospects of interest

    • Flag leads or projects of interest/importance
    • We’ll then prioritise engagement with a more tailored approach eg targeting social networks like LinkedIn.

    Track your companies of interest

    Summary – An overview of company information.  See the prospect status, contacts, tech install. The latest news and events all at a glance, along with key details.

    Contacts See which contacts are key decision makers and their roles within the company. Quick  links make it possible to see other important information

    Details – Key details surrounding the qualification of the lead, including custom profiling information

    BANT Profiling - Get access to MQLs with Budget, Authority, Need and Timeframe qualification

    Tech Install – Get detailed information on the technology being used. You can even build custom tech install requirements

    Surge Information – Content consumption ratings will show you who is a hot prospect and interested in products or services similar to what you offer

    MDF and Partner Programs – Build custom partner programs to ensure MDF funding is spent effectively. Craft all the custom content, then execute fully trackable campaigns to ensure ROI

    Lead Sheets and Buyer Journeys – Access to traceable buyer journeys and KPIs for full level of visibility on the campaigns

    Nurture your key contacts

    • Full accountability for all research and nurturing of companies and prospects.
    • Only leads that meet the pre-agreed lead criteria to ensure your sales team are always focused on the best, most genuine opportunities
    • Effective multi-channel marketing approach with paid search, display adverts, social adverts and video adverts. Alongside this, we provide email campaigns, landing pages, bespoke content, retargeted marketing, ABM and more.

    Contact us to find out more about how we can generate leads for your business