Lead Generation Services

Our lead generation services enable you to take our data further by using it to create solid, qualified leads for you.

Lead Generation Services

We’ve designed and built our new lead generation services specifically for large technology companies and therefore it perfectly mirrors our data and its target market.

Think of it as the logical follow-on from our data, it’s the conduit between buying data and generating sales. Our innovative lead generation team adopts a strategic and focused approach based on a proven methodology to deliver qualified leads based on your pre-defined customer type.

i4b Lead Generation
Content Syndication

Content Syndication

Content Creation

Content Creation

Webinar Registration

Webinar Registrations

Social Media

Social Media

Sponsored Articles

Sponsored Articles

Content Syndication

Content Syndication

Content Syndication

Use our Content Syndication services to engage with a very targeted, relevant senior prospect audience based on your pre-defined customer type and attract those showing positive signs of intent towards your products or solutions.

Content Syndication adds value to your continued marketing campaigns to help build out your future pipeline. 

Content Creation

Content Creation

Content Creation

If you need any marketing material produced we can help. Our Content Creation services provide a range of custom, targeted marketing communications assets for your business. 

We offer the following content design services: White paper, Video Content, Social Graphics, Email Creative, Infographics, e-Books, and Print Design such as digital flyers, brochures, and banner adverts to support awareness, evaluation, and conversion through the sales funnel. 

Webinar Registration

Webinar Registrations

Webinar Registration

If you are planning a webinar and want to ensure optimum attendance then you can utilise our network to boost a message that produces maximum exposure for your brand with our Webinar Registrations service.

By boosting the volume of relevant prospects invited to attend your webinar you'll then see an increase in not only your attendance numbers but critically in the engagement with your marketing messages.  You can target by industry,  job role, or even interest. 

Emails

Emails

Emails

If you are planning on delivering against an email marketing tactic we can help design, build and deliver a consistent marketing message, brand-compliant HTML email series, and delivery with a full analytical report. 

We offer Email Creative Services to help whether that's creating the email from scratch or using images and text you already have available.

Alternatively, if you already have an html emailer created then our Email Execution Services enable us to take your emailer and send it to new audiences for you. We also provide insight reporting on the results. 

Social Media

Social Media

Social Media

If you want to increase awareness with prospects using social media networks our creative arm can write the posts and create the graphics then we'll broadcast those posts for you to your pre-defined target customer type. You can target by industry,  job role, or even interest. We can help you reach in market people who are showing interest in your segment and intent-driven behaviours. 

Sponsored Articles

Sponsored Articles

Sponsored Articles

If you have a unique thought leadership message and want to promote it then we can help get your message and campaign out there. Our team of copywriters will take your brief, write the article, and once approved we'll then publish it on our publication platform Top Business Tech.

As the go-to B2B publication for technology news and insights, this will help build credibility for your brand. Plus with over 1 million engaged subscribers you'll be able to build relationships and create demand for your products or services. 

How we generate your leads

We use numerous sources to identify key prospects and decision makers including website traffic, online sources where people of interest visit, and trade press sources. We also follow and monitor relevant social media profiles so we know what’s happening in your marketplace, and with key contacts. We use this to develop the rest of the sales funnel and the marketing strategy.

We manage every stage of a prospect lifecycle from top, to middle, to bottom of the funnel.

Awareness

Awareness

We make prospects aware of your offering through the use of tools such as:

  • Content Syndication
  • Content Creation
  • Blogs
  • Infographics
  • Webinar Registration
  • Email Creative
  • Email Execution
  • Social Media Podcasts
  • Evaluation

    Evaluation

    Then we help them evaluate your offering with content such as:

  • Downloads
  • Educational Resources
  • Webinars
  • Conversion

    Conversion

    Then we help them convert prospects into warm leads ready for your sales team to close. We do this by providing:

  • Product Information
  • Demonstrations
  • Events
  • or any other method that fits your products and services
  • i4b Researcher

    Lead Profiling

    Throughout this entire process, our research team will be making regular telephone calls to validate the information and gather more data. The technical team will monitor and evaluate all current prospects until the point where they are ready for your sales team to make contact.

    We can also offer bespoke research strategies and use AI to complement our people and the core data that they’re gathering.

    Other Services

    Aside from this primary process we can also provide the following as part of our lead generation service.

    Tailored engagement with your prospects of interest

    • Flag leads or projects of interest/importance
    • We’ll then prioritise engagement with a more tailored approach eg targeting social networks like LinkedIn.

    Track your companies of interest

    Summary – An overview of company information.  See the prospect status, contacts, tech install. The latest news and events all at a glance, along with key details.

    Contacts See which contacts are key decision makers and their roles within the company. Quick  links make it possible to see other important information

    Details – Key details surrounding the qualification of the lead, including custom profiling information

    BANT Profiling - Get access to MQLs with Budget, Authority, Need and Timeframe qualification

    Tech Install – Get detailed information on the technology being used. You can even build custom tech install requirements

    Surge Information – Content consumption ratings will show you who is a hot prospect and interested in products or services similar to what you offer

    MDF and Partner Programs – Build custom partner programs to ensure MDF funding is spent effectively. Craft all the custom content, then execute fully trackable campaigns to ensure ROI

    Lead Sheets and Buyer Journeys – Access to traceable buyer journeys and KPIs for full level of visibility on the campaigns

    Nurture your key contacts

    • Full accountability for all research and nurturing of companies and prospects.
    • Only leads that meet the pre-agreed lead criteria to ensure your sales team are always focused on the best, most genuine opportunities
    • Effective multi-channel marketing approach with paid search, display adverts, social adverts and video adverts. Alongside this, we provide email campaigns, landing pages, bespoke content, retargeted marketing, ABM and more.

    Contact us to find out more about how we can generate leads for your business