i4b our data

Why does our Research Process make us different?

Quite simply, it's our people that make us different. All our researchers are full-time employed by us and based in the UK. All native speakers working in their native-tongue including English, French, German, Dutch, Spanish, Italian, Polish, Norwegian and Swedish, this is what enables us to provide accurate, compliant data across all of Western Europe.

We firmly believe that our data is only as good as our people so that's why we invest in them. All our researchers undertake a 3-month training programme with one of our highly experienced research managers before they begin making contact with companies. We then continually monitor them to ensure they adhere to our quality control measures and we have automated systems to help highlight errors, omissions, or inconsistencies.

Our in-house researchers do all our research

Our people do all of our research, we never use automated tools. We make sure our data is 100% right, 100% of the time thanks to our fully hands-on research team.

Our researchers spend most of their time on the phone conducting telephone interviews to verify existing contact information, to update it when necessary, and to obtain new information for new contacts. 

We have such stringent quality control measures so our team are committed to getting it right first time. This is critical for us to continue to ensure our data is not only top quality and effective, but also the most compliant in the industry.

We own our data

We’ve been providing our data services for over 25 years so it’s safe to say we have well-refined, proven processes to help our researchers achieve the results that they do.

We also know the importance of data compliance and effectiveness. You want your data to be legally and responsibly sourced and you need it to provide a return on investment.

For this reason it’s a non-negotiable for us to own our own data. That’s why we only use our own in-house data researchers, we never use automation, and we don’t buy data in from any third parties. Ownership of our data is critical for quality control.

How do we ensure our data is GDPR & ePrivacy compliant?

To ensure all of our data is fully compliant with the GDPR in our collection, security, maintenance, sharing and control of personal information, we have a rigorous permission process in place. We are also compliant with the ePrivacy Directive/PECR and the draft version of the upcoming ePrivacy Regulation.

i-4Business Permission Process
  • Identify
    We identify new contacts to add from numerous sources.
  • Verify
    We employ a rigorous methodology to verify a fully accurate profile.
  • Consent
    We obtain consent for us to share a contact's professional contact information with our clients for marketing communications, including via email.
  • Inform
    All of the details are confirmed in an email. Any revisions to information or permission provided by the contact are applied immediately upon receipt.
  • Remind
    We remind the contact that their information is within our service and being shared with our clients for the stated purpose.It also reminds the contact how to opt out should they at any point wish not to continue.

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Contact Details



i-4business EMEA Ltd

Unit 11,

Victoria Road,

Riverside Park Industrial Estate,

Dogflud Way,





(+44) 1252 367400





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Mon - Fri: 9 am - 5 pm

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