Tim Stevens
Friday, May 28, 2021

i-4business Launch New Lead Generation Service

Recently we’ve been busy working on a new service that builds on the high-quality data that we provide to make sure you’re getting the very most out of it.

Data is the foundation of all successful B2B marketing campaigns and will significantly influence your marketing performance. But, what you do with quality data also matters if you want to see the best results.

That’s why we’re now launching our new lead generation service so that we can go further. Now we can continue to provide you with the crucial contact information you need, and we can also make it perform to its full potential by using it to create solid leads for you.

Leave it to our experts to get the most out of our data and watch the right leads flow freely into your sales team. Here’s how we do it…

new lead gen service

The i-4business lead generation service

We’ve designed and built our new lead generation service specifically for large technology companies and therefore it perfectly mirrors our data and its target market. Think of it as the logical follow on from our data, it’s the conduit between buying data and generating sales.

Our innovative lead generation team adopt a strategic and focused approach based on proven methodology that powers our lead generation machine.

Here’s a high level look at our process.

1.     Create data repository

The more accurate and relevant your data, the better your marketing results will be. We build, maintain, and grow data lists for you based on your pre-defined ideal customer type.

This allows us to target exactly the right people at the right time.

2.     Top of the funnel management

We have a number of sources to identify key prospects and decision makers. We can identify and monitor website traffic, online sources where people of interest visit, and trade press sources.

We will also follow and monitor relevant social media profiles so we’re always in the know about what’s happening in your marketplace, and with key contacts. From this we can then develop the rest of the sales funnel and the marketing strategy.

3.     Pipeline management

Once we’ve created your sales funnel and strategy we get to work and then manage every stage of a prospect lifecycle from the top, to the middle, to the bottom of the funnel.

We make prospects aware of your offering through the use of tools such as blogs, infographics, social media and podcasts, for example. Then we help them evaluate your offering with content such as downloads, educational resources and webinars. Finally, at the bottom of the funnel, we convert prospects into warm leads ready for your sales team to close. We do this by providing further product information, doing demonstrations, holding events or any other method that fits your products and services.

4.     Research and nurture

Throughout this entire process our research team will be making regular telephone calls to validate information and gather more data. The technical team will monitor and evaluate all current prospects until the point where they are ready for your sales team to make contact. We can also offer bespoke research strategies and use AI to complement our people and the core data that they’re gathering.

5.     CRM integration

As you can see this service essentially involves us becoming an extension of your marketing team and to make the relationship as slick and seamless as possible we can integrate your data directly into your CRM so that you’re always up to date.

6.     ‘Red carpet’ handover

When the time comes for us to pass a lead to your sales team we make sure we do it as effectively and professionally as possible so the customer experience is positive and to ensure your sales team pick up new opportunities quickly.

We can qualify prospects on the phone and then transfer live calls over to your team, make email introductions, or use any other form of communication that suits you and your operations.

In the background

Aside from this primary process we can also provide the following as part of our lead generation service.

·       Tailored engagement with prospects of interest

·       Enhanced engagement with companies of interest

·       Nurturing of your key contacts

We also provide full accountability for all research and nurturing of companies and prospects. We will only provide leads that meet our pre-agreed lead criteria to ensure that your sales team are always focused on the best, most genuine opportunities.

Find out more

We have a full brochure ready to send to you if you would like more information and a deeper look into this new service. Email support@i4b.com or call the team on 01252 367400 to request a copy of the brochure or to discuss our lead generation service in more detail.