Tim Stevens
Wednesday, May 6, 2020

Preparing for life Post Lockdown

Data accuracy might not necessarily be at the forefront of your mind right now since we’ve all been adjusting to the ‘new normal’ in recent weeks. But, as we’ve said many times before, the reality is that inaccurate data always makes targeting B2B tech buyers a lot more inefficient and expensive.

preparing for life post lockdown

You may not yet have thought about the probable impact of the pandemic on your data lists, this period of lockdown is likely to see considerable changes by the time it ends. The data you had as lockdown began almost certainly won’t be wholly accurate once things return to less restricted ways.

At the time of writing, the long-term impact of the coronavirus lockdown on jobs and the economy remains unclear, with no knowing definitely how the government will be able to begin lifting the restrictions.

Of the nine million staff members expected to be furloughed under the government Job Retention Scheme not all will return to their roles in the same way once social distancing ends. Some may decide to take early retirement; others may move on to do other things. So the only real certainty is that we’re all going to have to continue doing things differently for a time.

There is already some talk of a phased return to work with measures in place from staggered shift times to reduced hot-desking and social distancing alternatives including protective equipment and physical screens.

That means it’s not too early to start thinking about a thorough data overhaul, as the only way of being sure your data lists are accurate. Now could present the perfect chance to plan to do just that, while you may have more time to give it your attention. Equally, strategic planning at this stage means you’ll be up and running and ready to hit targets post-lockdown, rather than wasting time playing catch-up.

How we can help

At i-4business, we specialise in supplying tech vendors of all sizes with the accurate, fully compliant information they need.

Get started today with our free initial data audit. We’ll highlight any updates and other changes, plus the potential cost savings you could make. This is a great time to fully assess your internal data’s integrity and effectiveness, so that it’s as efficient as possible once lockdown ends.

Don’t be held back by inaccurate data at a time when you can least afford to be ineffective. Give us a call to learn more.