Tim Stevens
Wednesday, April 21, 2021

The Role of the Researcher: How We Own Our Data

our data is only as good as our people

This is the first blog of a new series we’re running looking at how our different teams operate in order to produce our up to date, compliant and effective data. This will bring you closer to all the cogs in the i-4business machine that come together to create our quality data services. Get to know our process and what sets us apart.

In this article we’re going to start by focusing on our researchers.

Becoming an i-4business researcher

When a researcher starts their role with us we put them through a very organised 3-month training programme with one of our highly experienced research managers before they begin making contact with companies.

All our researchers are full time and based in the UK. They are all native speakers, including French, German, Dutch, Spanish, Italian, Polish, Norwegian and Swedish, in addition to British, as we provide data across all of Western Europe.

The day-to-day

We continually monitor our researchers to ensure they keep in line with our quality control measures. We also have automated systems to help highlight errors, omissions, or inconsistencies.

Our researchers spend most of their time on the phone conducting telephone interviews to verify existing contact information, to update it when necessary, and to obtain new information for new contacts.

They also use public sources of information to aid them in their data verification processes.

Our people do all of our research, we never use automated tools. Automation only goes so far and we see data as either right or wrong. We make sure our data is 100% right, 100% of the time thanks to our fully hands-on research team. This is critical for us to continue to operate at a high standard to make sure our data is not only top quality and effective, but also the most compliant in the industry.

We work with the ethos that ‘quality is free’ as our team are committed to getting it right first time. Catching and correcting errors is always more expensive than getting it right in the first place which is why we have such stringent quality control measures. This effectively allows us to provide quality data without charging more than the industry standard. A win-win for us and our clients.

Ownership, ownership, ownership!

We’ve been providing our data services for over 25 years so it’s safe to say we have well-refined, proven processes to help our researchers achieve the results that they do.

We also know the importance of data compliance and effectiveness. You want your data to be legally and responsibly sourced and you need it to provide a return on investment. For this reason it’s a non-negotiable for us to own our own data. That’s why all our researchers are based in the UK and are employees of i-4business, we only use humans to source data, never automation, and we don’t buy it in from any third parties.
Ownership of our data in this way is critical for quality control.

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Hopefully this has helped you understand what goes into creating our data in more detail and the vital role all our researchers play.

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