#
Tim Stevens
Sep 1, 2021, 9:30 AM

Comparison: i-4business vs Lusha

Here we look at Lusha, how they operate and how they compare to us. It’s important to know your data provider.
#
Tim Stevens
Jul 29, 2021, 9:30 AM

The Power of Content Syndication

Content syndication allows you to boost your content’s performance in a bid to increase traffic and new leads.
#
What sets i-4business apart from our competitors? When choosing a data provider there’s some key things to consider…
#
Tim Stevens
Jun 30, 2021, 9:30 AM

What is Influencer Marketing?

What is influencer marketing, how could you use it for your business, and how will it affect your marketing plan?
#
Tim Stevens
Jun 16, 2021, 9:30 AM

The Importance of Targeting & Segmenting Data

The importance of targeting and segmenting data to get the most out of all your future email marketing.
#
Tim Stevens
May 28, 2021, 9:30 AM

i-4business Launch New Lead Generation Service

i-4business launch new lead generation service. Get more out of our high-quality data with warm leads delivered too.
#
Tim Stevens
May 19, 2021, 9:30 AM

25-Year Anniversary & Thank You

It’s our 25th anniversary and to recognise this we want to thank all our customers and employees, past and present.
#
Tim Stevens
Apr 30, 2021, 9:30 AM

Word of Mouth Marketing: Why It’s So Important

What is word of mouth marketing and why is it so important? Here we discuss it and how we used it to build i-4business.
#
Tim Stevens
Jan 13, 2021, 8:51 AM

Measuring Your True Email Marketing Performance

Here we look at measuring true email marketing performance by looking deeper into impact not just basic metrics.
#
Tim Stevens
Dec 22, 2020, 8:51 AM

Marketing Lessons From 2020

Here we explore the fundamental shifts in marketing in 2020 and the lessons that you can take forward.
#
Struggling to stay busy during the new restrictions? Here’s some new activities that you can try at home.
#
Tim Stevens
Nov 18, 2020, 1:41 PM

It’s Time to Fill Your Events Lead Generation Gap

Physical events such as exhibitions and conferences have always played a key role in lead generation in the technology…
#
These are the most common mistakes people make with email marketing and how you can avoid them.
#
Tim Stevens
Aug 13, 2020, 8:51 AM

Our Top 10 Tips for a Successful Marketing Campaign

Our top 10 tips for a successful marketing campaign. Applicable for any business to succeed in marketing.
#
Tim Stevens
Jul 29, 2020, 8:51 AM

How to Improve Your Email Marketing Results

How to improve your email marketing results. Here are our top tips to boost all your future campaigns.
#
Tim Stevens
Jun 23, 2020, 8:51 AM

How Data Can Boost Your Post-Pandemic Recovery

Here we look at how data can boost your post-pandemic recovery and why it’s crucial to continue marketing at scale
#
Voice assistants such as Siri and Alexa have become commonplace parts of our daily lives, while Alexa for Business began…
#
Tim Stevens
May 22, 2020, 8:51 AM

Common Mistakes of Email Data

Email is the most popular form of marketing. When purchasing data, email is always the number one item people look for,…
#
If you’re sending out regular marketing emails which seem to be well received and popular, but which don’t have a…
#
Tim Stevens
May 6, 2020, 8:51 AM

Preparing for life Post Lockdown

At the time of writing, the long-term impact of the coronavirus lockdown on jobs and the economy remains unclear, with…
#
Tim Stevens
Apr 16, 2020, 9:51 AM

The Importance of Direct Mail Post Covid19

Introducing our new direct mail facility – a first-class service! As this strange period of lockdown continues, daily…
#
No better time to communicate with your target audience, as they have more time to consume your content. Fuel your comms…
#
Tim Stevens
Nov 7, 2019, 3:14 PM

The tech vendors’ sales and marketing FAQ

Data governance, competition, sales, privacy – there are significant challenges for B2B tech vendors. New concepts,…
#
Tim Stevens
Sep 25, 2019, 9:34 AM

Peak Marketing Season Preparation Starts Here

It might seem a little premature to be shouting ‘Christmas’, however, if you want to conclude 2019 on a high, it…
#
Tim Stevens
Aug 23, 2019, 12:58 PM

What do Tech Vendors Really Need

Gartner recently released its list of top 100 tech vendors. The list reads like a who’s who of friends and family, so…
#
Tim Stevens
Jul 24, 2019, 11:40 AM

How to Reach your Target Market

Low click rates? Unopened emails? Executing successful marketing campaigns is a tricky business. You know you need to…
#
Tim Stevens
Jun 21, 2019, 11:05 AM

What is Digital Marketing?

Every business needs a strong base of customers and to be continually speaking with and attracting more customers. That…
#
The Perfect Prospect. Successful sales people thrive when connected with the right person and company. Carefully…
#
Sales and marketing working together as one is by no means a new concept, but for many businesses this crucial…