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i-4business vs Lusha: Which is better?

i4b Versus Lusha

The i-4business database was developed and tailored specifically for B2B organisations. Our EMEA enterprise data is used throughout Europe, helping sales and marketing teams successfully drive pipeline.

Customers choose i-4business over Lusha because:

  • We own all our data and have a greater depth of job roles.
  • We're the only B2B data provider with an in-house research team of native speakers.
  • Our fully transparent process means i-4business B2B data is the most GDPR compliant available.
  • We have greater coverage and a lot more experience across Europe.
  • Only i-4business data accuracy is guaranteed with clear contractual commitments to the quality.
  • Only i-4businessoffer a FREE, no obligation 30-Day Data Trial

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Why is i-4business data better than Lusha data?

Where do i-4b and Lusha get their data?

i4b_logo
  • Where do i-4b and Lusha get their data?
  • We own all our own data. We’re not aggregators and we do NOT buy data from external sources.
  • Our research team is full-time employed by us and UK-based. All researchers are native speakers for their regions.
  • Our data is collected in the proper way to ensure compliance, accuracy and quality.
  • 3-month training and ongoing monitoring of data researchers for quality control. Automated systems to help highlight errors, omissions, or inconsistencies.
  • We don’t use 3rd parties, forbidden tactics, or rely on tech.
  • Data compliance, quality and accuracy is guaranteed in SLAs.
Lusha Logo
  • Scan public sources to obtain data using unique algorithms that perform daily scans then cross-check data from multiple sources and combine numerous data points to create one business contact or company profile. Rely on public information being accurate.
  • Community of members, customers & stakeholders who share their professional networks with Lusha in exchange for more data/to access premium features. Open to abuse, could impact data quality.
  • Buy data from 3rd parties such as Crunchbase.
  • Millions of profiles: how is quality & accuracy managed? This causes:
  • High bounce rates
  • Non-compliance
  • Loss of reputation

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How compliant is the data from i-4business and Lusha?

i4b_logo
  • Data subjects are fully informed how their data will be processed & with whom specifically, we will share that data with.
  • ALL clients receive any opt-outs every week, ensuring clients are abiding by the data subjects' marketing preferences.
Lusha Logo
  • Opt-outs are NOT passed onto their clients. This can cause compliance issues.
  • Updates NOT provided when specific contact records change. This means data can quickly become outdated and inaccurate.
  • Very little information on the consent obtained to add contacts to their database. GDPR compliance information is very vague. As a client, it would therefore be your responsibility to ensure compliance before using their data.
  • Also collect personal email addresses (B2C) which without an opt-in (for every country) is not compliant.
  • UK data is NOT screened against the TPS/CTPS service leading to compliance problems.

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How do the user interfaces of the i-4business and Lusha platforms stack up?

i4b_logo
  • Cloud based, on-demand resource.
  • Users love our friendly, intuitive UI.
  • Built specifically to meet the identified requirements of B2B sales and marketing campaigns.
  • Unlimited search/browse/navigate via a uniquely comprehensive search capability.
  • Unlimited query and download of precisely targeted campaign lists.
  • Unlimited use of the downloaded campaign lists for no additional fees.
  • Fully customisable implementation – e.g. categorisations, etc.
  • Campaign list & history management.
Lusha Logo
  • Reviews report problems with out of date data.
  • Users complain that it is very cumbersome to use.
  • Speed of the user interface is a common complaint in reviews.
  • Limited integration facility.
  • No ability within interface to report or provide feedback on out of date or incorrect data information.
  • Some users are uncomfortable with the permissions asked for by the extension. There are also reports of in-house cybersecurity teams blocking use of the extension.
  • Poor customer service.

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Comparing the cost of i-4business and Lusha

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  • Simple subscription service.
  • Competitive and transparent pricing for different levels of data access to suit your business requirements.
  • Flexible payment terms (typically monthly but quarterly and annual payment plans are available).
  • No additional fees.
Lusha Logo
  • Credit-based pricing system. You pay for access upfront and are allocated credits for the year.
  • Additional credits can be purchased at any time.
  • No flexibility in terms of other commercial models or pricing.
  • No single point of contact.

Can you try before you commit with i-4b and Lusha?

i4b_logo
  • Free 30-Day Trial to access our data for free. You’ll get 30 days full access to our entire EMEA B2B database to look up as many contacts and companies as you want. No credit card is required.
Lusha Logo
  • Offer a free plan which gives you 5 credits = 5 contacts per month to test their data.

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See how our in-house researched enterprise data compares in real-world targeting and campaign use.

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“I have been using the i-4business database at the last four organisations I have worked at. Why? Because they are one of very few agencies who provide the right business and IT influencers and decision makers across EMEA. I know I can trust their data, and there are not many providers of data for whom I can say that!”

Ikram Ghani

This analysis is based on information provided to us as of 6/8/25 (E & OE).