The Top 7 Tools to be Compliant With Data Processing

Our researchers do all of our research, we never use automated tools. Automation only goes so far and we see data as either right or wrong. We make sure our data is 100% right, 100% of the time thanks to our fully hands-on research team. This is critical for us to continue to operate at a high standard to make sure our data is not only top quality and effective, but also the most compliant in the industry. It’s also the reason why we’re the only intelligence provider we know of who offers a
contractual guarantee for the accuracy, compliance and recency of all our data.

When choosing a data provider it’s important to understand their processes and the work that goes on behind the scenes to harvest legal, compliant and effective data. Here we’re going to show you what sets i-4business apart from the likes of ZoomInfo, Cognism, Lusha, Dun and Bradstreet and CorpData.

We’ve previously looked at the relationship between content and data to consider which is most important, and how vital both components are for a successful marketing campaign. Having great content is key so your message hits home with your target audience but without the right data, it is very likely to fall on deaf ears. Likewise, having reliable and effective data but poor content will dilute your impact and therefore your results.

Every week, month, and year databases are flooded with bad data. Every time your sales teams try and prospect a lead that has the wrong title, phone number, email address, etc.,they are wasting valuable time and costing you money. Is £5 wasted every time a bad lead is followed? Is it £10?

Content and data are two critical components of any successful email marketing campaign.

Without relevant, quality content, you won’t influence your audience to do what you want them to do –such as make an enquiry, book a consultation or buy your product. And without the right data even theworld’s best content will fall on deaf ears.

Before embarking upon any large scale B2B email marketing initiative it’s important toremain cognizant of some best practices for using your B2B email data because poorly planned emaillead generation campaigns can not only waste your time, money, and marketing resources – they canactually cause much more serious damage in terms of your ability to engage in effective emailmarketing in the future.

When choosing a B2B data provider, it’s important to understand their processes and the work that goes on behind the scenes to obtain legal, compliant and effective data. That’s why we’ve taken a closer look at ZoomInfo, Cognism and Lusha …

There are numerous B2B data providers in the marketplace which can make choosing the right one a real headache so we’ve put together various sources of information and tools you can use to make an informed choice about who to partner with for your data.