Comparing i-4business vs Apollo.io 2024

i-4business vs Apollo.io: Which is better?

The i-4business B2B database was developed and tailored specifically for B2B organisations. Our EMEA enterprise data is used throughout Europe, helping sales and marketing teams successfully drive pipeline.

Customers choose i-4business over Apollo.io because:

We own all our data and have a greater depth of job roles.
We're the only B2B data provider with an in-house research team of native speakers.
Our fully transparent process means i-4business data is the most GDPR compliant data available.
We have greater coverage and a lot more experience across Europe.
Only i-4business data accuracy is guaranteed with clear contractual commitments to the quality.
Only i-4business offer a FREE 30-Day Trial.

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Why is i-4business better than Apollo.io?

Where do i-4b and Apollo.io get their data?

We own all our own data. We’re not aggregators and we do NOT buy data from external sources.
Our research team is full-time employed by us and UK-based. All researchers are native speakers for their regions.
Our data is collected in the proper way to ensure compliance, accuracy and quality.
3-month training and ongoing monitoring of researchers for quality control. Automated systems to help highlight errors, omissions, or inconsistencies.
We don’t use 3rd parties, forbidden tactics, or rely on tech.
Data compliance, quality and accuracy is guaranteed in SLAs.

Automated collection of data from network of 2 million+ data contributors. These are Apollo.io users who must link their business email and calendar to their Apollo.io account to access the full functionality of the Apollo.io platform. Apollo.io then extracts their contact data from email inboxes, calendar and internet browsing.
Use algorithms to crawl the web at scale & parse public-facing websites. Relies on public information being correct, with any updates automated.
Buy data from third-party data providers.
Claim to have multi-step real time verification processes to check for email and direct phone numbers stating 98% email accuracy but with 275 million contact records and only monthly refreshes thereafter how is quality & accuracy managed?

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How compliant is the data from i-4business and Apollo.io?

No control over compliance of data purchased from 3rd parties.
Data is processed on the grounds of “legitimate interest,” NOT consent.
Claim to send notification emails to all contacts when first added to their database but when tested this did not happen.
Their GDPR information states that it is up to YOU the client to guarantee compliance before using EU data.
Inconsistent claims relating to mobile number accuracy. By providing mobile numbers this can be seen as not compliant.

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How do the user interfaces of the i-4business and Apollo.io platforms stack up?

Cloud based, on-demand resource.
Users love our friendly, intuitive UI.
Built specifically to meet the identified requirements of B2B sales and marketing campaigns.
Unlimited search/browse/navigate via a uniquely comprehensive search capability.
Unlimited query and download of precisely targeted campaign lists.
Unlimited use of the downloaded campaign lists for no additional fees.
Fully customisable implementation – e.g. categorisations, etc.
Campaign list & history management.

Reviews report slow and poor customer support responses.
Users complain about missing or limitations in Apollo.io’s data enrichment capabilities.
Poor onboarding resulting in data duplication issues.
Some users are uncomfortable with the permissions asked for by the extension.
Some users reported data accuracy as being ‘hit or miss’ particularly for telephone numbers.
Issues with additional charges made for uploading CSV files to the CRM.
Updates of contact information not done on a timely basis.

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Comparing the cost of i-4business and Apollo.io

Simple subscription service.
Competitive and transparent pricing for different levels of data access to suit your business requirements.
Flexible payment terms (typically monthly but quarterly and annual payment plans are available).
No additional fees.

12 month contract required on sign-up for any paying plan with payment required up front.
4 different plans: Free, Basic, Professional and Organisation. Plans work on the basis of credits.
The Free Plan offers very limited credits and no additional credits may be purchased, you must instead sign up for a paid plan. Paid Plans range from Basic starting at $49 per user, per month to Organisation at $119 per user, per month.
14-day trial plans for Basic & Professional only which include 50 lead credits and 5 mobile credits.
Restrictions on number of downloads and record selection.

Can you try before you commit with i-4business and Apollo.io?

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“I have been using the i-4business database at the last four organisations I have worked at. Why? Because they are one of very few agencies who provide the right business and IT influencers and decision makers across EMEA. I know I can trust their data, and there are not many providers of data for whom I can say that!”

Ikram Ghani

This analysis is based on information provided to us as of 6/8/25 (E & OE).